Lauren Soffer

Lauren Soffer has a background in arts and entertainment. She pursued theater from an early age and later attended the University of Southern California’s School of Cinema Television. She worked as a freelance video editor and graphic designer and more recently has been consulting in the area of social networking and social media. She is also working on her first novel.

Lauren has been an active member of the Alternative Reality Game community under the pseudonym IneffaBelle.  She was a puppet master on the Pastry Mafia mini-arg, The Institute for the Future’s game Ruby’s Bequest, and Jane McGonigal’s Top Secret Dance Off.  She most recently worked on EVOKE with Jane McGonigal and The World Bank.